Comments on: Nestea redesign

By: Russ

Russ — Tue, 15 Sep 2009 07:08:51 +0000

i think this is a great rebranding. the minimal styling will make it stand out on the shelf, and the clear color coding will make it easy for regular consumers to distinguish their favorite flavors. i don’t buy the criticism that it is somehow unclear as to the contents, especially given the packaging of most similar products. advertising is about selling image, not content. explicit content-based imagery went out with the 1950s.

By: Redesenho «

Redesenho « — Mon, 14 Sep 2009 11:45:13 +0000

[...] Aqui. [...]

By: Purrusalda de links: los mejores enlaces de la semana (13/9/09) | Ondakin

Purrusalda de links: los mejores enlaces de la semana (13/9/09) | Ondakin — Sun, 13 Sep 2009 15:36:56 +0000

[...] El rediseño de la semana es el que ha hecho Bob Dinetz para el Nestea. Dudamos mucho que Nestlé se lance a un cambio tan radical, pero desde aquí animamos a la marca a [...]

By: Nestea Can Redesign by Bob Dienetz

Nestea Can Redesign by Bob Dienetz — Wed, 09 Sep 2009 19:50:49 +0000

[...] am really liking the can redesign for Nestea Iced-Tea cans by graphic designer Bob Dinetz. The use of circle on the cans to indicate [...]

By: playmedesign

playmedesign — Wed, 09 Sep 2009 09:28:46 +0000

Well it does say Iced tea after the taste, but I do agree that it could be a bit easier to notice. On the other hand I believe that Nestea is such a known brand that people immediately will associate it with ice tea…just my opinion!

By: M72

M72 — Wed, 09 Sep 2009 08:43:23 +0000

it’s clean design. But I don’t think it’s good because of one reason. The design doesn’t say “ice tea” it coul actually be as well motor oil. There is nothing that would remind you of fruit and color is not enough. If you wouldn’t know that “Nestea” is ice tea would you buy it?

By: Oliver

Oliver — Tue, 08 Sep 2009 11:29:54 +0000

great clean design – like it!