Posted on September 7, 2009 by playmedesign in // packaging
07 Kommentarer
Nestea redesign
Love, love, love this redesign of Nestea Ice tea done by graphic designer Bob Dinetz. The redesign is based on use of simple color coded circle to make differentiating flavors as simple as possible. I am a bit unsure whether this is only a suggestion or if we will actually see this cool cans in the store soon, but I really hope we will! Ps. Also check out the post I wrote about Organa soft drinks a while back… kind of similar to this don’t you think?
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Oliver
»September 8, 2009
1:29 pm
great clean design – like it!
M72
»September 9, 2009
10:43 am
it’s clean design. But I don’t think it’s good because of one reason. The design doesn’t say “ice tea” it coul actually be as well motor oil. There is nothing that would remind you of fruit and color is not enough. If you wouldn’t know that “Nestea” is ice tea would you buy it?
playmedesign
»September 9, 2009
11:28 am
Well it does say Iced tea after the taste, but I do agree that it could be a bit easier to notice. On the other hand I believe that Nestea is such a known brand that people immediately will associate it with ice tea…just my opinion!
Nestea Can Redesign by Bob Dienetz
»September 9, 2009
9:50 pm
[...] am really liking the can redesign for Nestea Iced-Tea cans by graphic designer Bob Dinetz. The use of circle on the cans to indicate [...]
Purrusalda de links: los mejores enlaces de la semana (13/9/09) | Ondakin
»September 13, 2009
5:36 pm
[...] El rediseño de la semana es el que ha hecho Bob Dinetz para el Nestea. Dudamos mucho que Nestlé se lance a un cambio tan radical, pero desde aquí animamos a la marca a [...]
Redesenho «
»September 14, 2009
1:45 pm
[...] Aqui. [...]
Russ
»September 15, 2009
9:08 am
i think this is a great rebranding. the minimal styling will make it stand out on the shelf, and the clear color coding will make it easy for regular consumers to distinguish their favorite flavors. i don’t buy the criticism that it is somehow unclear as to the contents, especially given the packaging of most similar products. advertising is about selling image, not content. explicit content-based imagery went out with the 1950s.