Outside its cold and rainy and we are just waiting for the first snowfall here in Oslo. This time of year there is yet again time to get cosy inside with candle lights and a good movie, and I thought this little animation would get you in the right mood for just that. This animation made by Minneapolis broadcast design & animation studio motion504, celebrate what others might not even notice when it comes to film; typography.

Minneapolis broadcast design & animation studio motion504 recently completed the reception sponsor reel for the Minneapolis screening of the AICP Show (The Art & Technique of the American Commercial).

The inventive title sequence created by motion504 introduces each reception sponsor through a cinematic narrative that imagines the craft of “moving type” via mechanical gadgets that look as if they were built a century ago.