I know this has already been all over the web but I just cant help my self, and have to post it. Landmines are every day killing people, and Publicis Mojo came up with this cleaver idea in order to raise awareness about the subject. Campaign Against Landmines, CALM, is appealing to New Zealanders to donate money to help clear landmines in Southern Lebanon. The photo of a human body printed on a small bag off ketchup has quite an impression when ripping of the corner/body part and seeing all the red stuff come out. I love, love, love provocative design that force you to think and to have some sort of reaction to it, and I really hope this campaign will make people dig deep into their pockets in order to prevent this from happening to more people.

Earlier campaigning against landmines from Amnesty International is using a print advertisements which appeals to sympathy for those affected by the loss of limbs. “Leg” plays with the custom children have of writing on the plaster casts of those with broken legs. Also by Publics Mojo.

Via The Dieline